Fresh Insights

The "shop small" push has become a marketing campaign of its own lately, which is great. This year, I took on a personal challenge to conduct all of my holiday shopping in the small business space, with an emphasis on hand-made and thoughtfully found second-hand items. Money that could otherwise be spent on mainstream corporate America gifts goes into the pockets of small business owners, which aligns with my values. But there's another way to support local businesses that co

A practical, step-by-step guide for creating and optimizing your company's LinkedIn page This guide assumes you're already a LinkedIn...